Product Vision & Scope

Executive Summary

SalesArck is a multi-tenant loyalty SaaS that ingests POS transaction data (Square and Clover), computes rewards using SalesArck-owned business logic, and supports earn/redeem experiences for consumers across many merchants.

What We Are Building

Surface	Description
Consumer App	Loyalty wallet view, redemption flow, transaction history
Merchant Portal	Onboarding, POS connection, reward configuration, analytics
Admin Console	Platform management, fraud controls, manual interventions, support tooling
Backend Platform	Tenant isolation, reward engine, wallet ledger, POS adapters, event processing

What We Are NOT Building in MVP

Out of MVP scope

• Native POS-side loyalty logic (we read from POS, never write back)
• Full enterprise billing automation on day 1
• Deep CRM automation and advanced consumer segmentation
• Native mobile apps (web-first)
• Real-time POS write-back operations
• Multi-country tax/legal automations beyond baseline compliance
• Advanced AI/ML recommendation engines

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Vision

Create the most practical merchant-agnostic loyalty layer for SMB and mid-market merchants using Square/Clover, with strict data isolation and predictable operations.

Problem Statement

Merchants using Square and Clover today have deeply fragmented loyalty tooling:

• POS-specific loyalty tools are siloed and non-transferable
• Consumers accumulate points in dozens of disconnected systems
• Merchants lack unified analytics across their customer base
• Building custom loyalty programs is expensive and technically complex

SalesArck centralizes the loyalty layer above the POS, preserving merchant ownership of their customers while delivering a unified consumer experience.

Competitive Positioning

              ┌─────────────────────────────────────────────────────┐
              │                 SalesArck Value                       │
              │                                                      │
  POS-Native  │   SalesArck sits here —                              │
  Loyalty     │   above POS, below merchant                         │  White-Label
  (locked in) │   brand layer. Vendor-                              │  Enterprise
              │   agnostic, multi-tenant,                           │  (too expensive)
              │   real rewards.                                      │
              └─────────────────────────────────────────────────────┘

SalesArck doesn't compete with Square or Clover — it extends them with loyalty infrastructure SMBs can't build themselves.

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Success Criteria (MVP)

Criterion	Target
Merchant onboarding time	≤ 15 minutes, start to first POS connection
Transaction ingestion latency (webhook)	≤ 60 seconds
Transaction ingestion latency (poll fallback)	≤ 5 minutes
Reward calculation accuracy	≥ 99.99%
Cross-tenant data leakage	Zero incidents
Consumer earn/redeem with full audit trail	100% of operations
System uptime (prod)	≥ 99.5% monthly
Admin alert-to-action time	≤ 30 minutes for SEV1

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Long-Term Platform Goals

Phase 3+ Capabilities

• Campaign engine – time-windowed multipliers, event-based triggers
• Loyalty tiers – bronze/silver/gold with escalating earn rates
• Point expiry automation – configurable TTL per tenant with consumer reminders
• White-label – custom branding for merchant loyalty programs
• Additional POS integrations – Toast, Lightspeed, Shopify POS
• Embedded analytics – LTV calculation, cohort analysis, churn prediction
• Consumer notifications – email/SMS for earn confirmations, expiry warnings, promotions

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Open Product Decisions

These need founder/product input before implementation

1. Redemption monetary conversion policy by currency — fixed rate vs market rate?
2. Can clients do manual wallet adjustments in MVP? (currently admin-only)
3. Supabase Auth channels — SMS only or SMS + email in v1?
4. SLA commitments in merchant contracts — what's the penalty structure?
5. Data residency requirements — any geographic constraints for customer data?